What does the blurb on wine labels really tell you about the contents of the bottle?
Few food and drink producers go to town on their back labels quite as much as wine producers. The labels typically fall into two types.
There's the po-faced European model, which often reads like a voiceover ("Since time immemorial") for a film at a French municipal museum. And there's the folksy tone of the New World, with talk of family and "our little patch of dirt", and maybe a bit of Innocent Smoothie-style anthropomorphising of vines and grapes.
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