Not every £100 bottle tastes better than a £20 one. But then you can spend just as much on a dull 0-0 football match …
If you had around £100 to spend on an evening’s entertainment for two, what would it get you? It might stretch to a night at the cinema followed by a simple meal in a curry house or chain restaurant. Provided you go easy on the drinks, it may just cover a night’s clubbing and a taxi home. And depending on the teams, it might get you two seats high up in the stands at a Premier League game, plus a couple of substandard pints and a gristly half-time hot dog each, if you’re lucky.
In each of those cases, the chances of a truly memorable evening (the genuinely great film; the riveting 4-3 scoreline; the mind-altering DJ set and up-for-it crowd) are not, if we’re honest, all that great. More likely you’ll have forgotten all about the night’s events by the following week. And yet only the most unforgiving puritan would condemn you for splashing out on these inessential fripperies. Nobody would brand you a decadent snob or a fool.
Of the most memorable wines I’ve drunk, very few have cost less than £20, and most were nudging towards £100 or more
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