Aldi and Lidl’s best budget wines

The discounters’ wine range is small but consistent

“Better than you might think.” As advertising gambits go, it’s not one to set the pulse racing exactly. But that, essentially, is the message behind Lidl’s recent wine PR splurge.

It was a message that was hard to avoid last autumn when the German supermarket splashed the cash to advertise its range, including 48 new, so-called “fine wines” – which, at a cost of £12m, was its biggest UK product launch.